As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

The COVID-19 crisis has not dampened affluent Americans’ desire to travel, but it has affected the kinds of experiences they’re craving. How are brands satisfying HNWIs’ hunger for exclusive and extraordinary trips while also responding to growing expectations for sustainability and privacy?

The global tourism industry was brought to its knees as COVID-19 restrictions saw jet-setters cancel flights en masse. As the world emerges from lockdown, it’s hoped that HNWIs will play a key role in reviving the sector – but how has the pandemic changed their vacation preferences?

Mulberry has launched its first carbon-neutral collection as it pushes ahead with its commitments to reach net-zero by 2035. But while people are looking for ways to reflect eco concerns in their spending, they are increasingly aware of greenwashing and inadequate green production methods.

Dolce & Gabbana is courting audiences in Japan with a capsule collection based on manga series Jujutsu Kaisen. The line, available at pop-ups and boutique stores, taps into local luxury buying preferences, exemplifying how international brands can earn regional favour in an era of border reorder.