The beauty industry has undergone considerable change since the mid-2010s, moving away from a polished towards a more realistic and inclusive image. And with older women seeking better representation, there’s a gradual shift away from ‘anti-ageing’ messaging and toward ‘pro-ageing’.

Huge audience excitement surrounding Fezco's grandma from the second season of Euphoria highlights the demand for age-inclusive on-screen representation, especially in terms of fashion and beauty, as this stylish and assertive addition to the show brings glamour and power despite her age.

Unconscious bias is embedded within the media landscape, namely with a lack of diversity in imagery. Shutterstock is working to increase representation in its photos to better reflect the diversity of the world, awarding grants to artists from historically excluded or underrepresented communities.

The physical restrictions imposed during the pandemic caused the digital divide between generations to close drastically as Boomers turned to tech in their droves. But how exactly have they been using digital tools to entertain themselves, connect with loved ones, and maintain their wellbeing?