Short-form video is the media of choice for younger generations, which has been pivotal to the success of TikTok. But longer-form content can keep people watching for longer so the platform is upping the maximum possible length of videos to ten minutes, to offer users more room to get creative.

‘Influence’ is a multi-billion dollar industry. But what actually is it? Who determines who has it? And what impact does it have on society? Canvas8 spoke to brand and trend strategist Olivia Yallop about the future of influencer ubiquity and how brands can stay ahead in an influence economy.

The phrase 'garbage trends' has emerged as a tongue-in-cheek way of describing common, fleetingly viral fads, particularly those arising from TikTok. From fashion styles to memes, internet phenomena are coming and going so quickly that companies trying to engage with them must be particularly savvy.

Though the Grammys celebrate the best in music, for a real understanding of who’s on the rise in the industry, TikTok may be a better barometer. Why is the platform so integral to Gen Z’s musical exploration? And how is TikTok changing the way they listen to and show love for their idols?