Signal24 May 2022
Nike uses nostalgia to drive Gen Zers toward the future

Spike Lee has once again partnered with Nike in a spot that nods to the past but stokes excitement for the next generation of athletes. While Gen Zers may have nostalgic and 'fauxstalgic' tendencies, brands can also resonate with them by facilitating their desire to transform the world.

Nike uses nostalgia to drive Gen Zers toward the future