In No Time to Die, James Bond doesn’t use an iPhone or a Samsung, but instead rocks a Nokia. Known for its ‘indestructible’ vintage phones, Nokia’s nostalgic re-releases and market positioning is seeing the brand appeal to those looking for more rugged and sustainable tech.

Despite the integral role that personal gadgets, apps, and smart home devices play in people’s everyday lives, the technology is leaving some Americans feeling overwhelmed. Canvas8 spoke to eight people in the US to find out why people want reliable, simpler tech in their lives.

Cultural memory is getting shorter, with mass digitisation causing people to seek solace in the recent past. But it’s not solely about innocence – ‘nowstalgia’ is fuelled by a desire to reimagine and right perceived wrongs. So, how is a meme mindset impacting Gen Z’s media consumption and style?

Whether they've listened to music on vinyl records or captured memories with Polaroid cameras, Gen Zers have found comfort in nostalgia during the pandemic. According to research, this emotional affinity for eras not personally experienced is called 'communal nostalgia'.