We’re witnessing the ‘wellnessification’ of absolutely everything. Beyond boosting their physical health with fitness and nutrition, people are looking for a path to being well in all aspects of their lives, including their finances, careers, activism, spirituality, home design, tech usage, and so much more....

Waitrose believes potato milk will be a major food trend for 2022 and is stocking Swedish brand DUG to supply a high demand for dairy alternatives. With the continuously growing appetite for plant-based products, supermarkets are encouraging experimentation among their audience.

Impossible Foods is taking aim at the plant-based milk market with a non-dairy drink designed to resemble cow’s milk in taste and texture. The announcement comes at a time of heightened interest in animal-free products, with climate guilt and health concerns increasingly influencing diet decisions.

The proliferation of plant-based meat products at restaurants and grocery stores across the US has expanded the dining options available to vegans and vegetarians – but their appeal is not limited to those following niche diets. What’s driving more and more omnivores to gorge on meat alternatives?

There may be fewer of them on the roads than in decades past, but milk floats remain as valued as ever by their loyal customers. How are these doorstep delivery pioneers keeping up with a new generation of on-demand grocery services? And why might Brexit and COVID-19 give them a boost?