While rigid, traditional beauty standards still prevail in China, lingerie brand NEIWAI is challenging these ideals through its inclusive products and marketing. By promoting self-love and a wider definition of beauty, it’s building a dedicated following of socially aware consumers.

Just as the fashion industry is adapting to shifting definitions of femininity and self-expression, lingerie is undergoing its own revamp. How are new D2C underwear brands changing narratives around body positivity and womanhood? And how are comfort, functionality, and style blending together?

Lizzo has officially stepped into the fashion game with the upcoming launch of Yitty, a shapewear and undergarment brand rooted in body positivity and size inclusivity. As people continue to challenge beauty ideals and champion self-love, they're seeking out brands that mirror their values.

Victoria’s Secret is ditching its ‘Angels’ and embracing female empowerment. Yet, while its rebrand holds true to virtuous values, questions remain as to whether the company is waking up to its corporate responsibilities,or is desperately trying to reinvent itself amid financial turmoil.