Signal4 May 2022
D&G's manga line appeals luxury habits in Japan

Dolce & Gabbana is courting audiences in Japan with a capsule collection based on manga series Jujutsu Kaisen. The line, available at pop-ups and boutique stores, taps into local luxury buying preferences, exemplifying how international brands can earn regional favour in an era of border reorder.

D&G's manga line appeals luxury habits in Japan