Heightened health concerns are prompting some people to adjust their drinking habits by dabbling in no- and low-alcohol beverages. After tracking this behavior in our Eating and Drinking Sector Snapshot, Canvas8 spoke to 11 Americans to see what would tempt them to try sober options.

The label on a can or bottle of beer can be a powerful marketing tool for craft breweries. While styles vary from abstract shapes to retro flair, many brands and enthusiasts have come to cherish animation-inspired designs. But why exactly are British drinkers drawn to this aesthetic?

Ingredient lists and brewing techniques are no longer the only factors affecting brand decisions in the beer industry. For ethically-minded drinkers, issues such as staff welfare and sustainability are becoming just as important. So, how are brands evolving to be more equitable and inclusive?

As Britons drink cocktails in record numbers, drinks maker AG Barr has announced a rise in profits and growth across all of its brands, with mixers in particular performing strongly. With people getting more experimental in their cocktail consumption, they want exciting and novel mix options.