Signal18 Apr 2022
Diet-shaming HFSS packaging won't impact buying for most

A study has found that Britons' purchasing decisions will not be affected by changes in the packaging of high-fat, -sugar, and -salt products. As such, there's an opportunity for brands to find ways to encourage healthier eating in ways that avoid shaming or remove the joy from treats.

Diet-shaming HFSS packaging won't impact buying for most