As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Plant-based ‘meats’ have evolved from a mere curiosity to a legitimate alternative at restaurants and supermarkets. Beyond Meat is a pioneer in this space, but as new products emerge, its dominance isn’t guaranteed. So, how can it secure its status as the premier maker of ‘meat analogues’?

In an attempt to encourage plant-based diets, start-up Yali Bio has developed new types of fat that help meat and dairy alternatives taste as good as the real thing. As people switch to eco-conscious foods, tasty plant-based alternatives may convince skeptical consumers to make the switch long-term.

Americans' appetite for plant-based meat alternatives is finally starting to wane. Bored of plant-based meat that fails to rival the real thing, people want to see a change of direction from plant-based brands – more than meat mimicry, they want novel food experiences.

Farming animals for cheap meat has proven an incubator for pandemics. With the effects of COVID-19 still at the forefront of people’s minds, how can we drastically curtail the chances of another outbreak, all the while feeding a growing population with diversifying dietary requirements?