Signal14 Apr 2022
Gen Zers signal fandom with playful high-fashion collabs

Car manufacturers are looking to tap younger HNWIs and they're doing so by partnering with fashion brands and creating aspirational style markers. As Formula 1 courts a wider audience, auto brands are entering young people’s wardrobes, with savvy partnerships helping to signal insider status.

Gen Zers signal fandom with playful high-fashion collabs