Offering the ‘world’s first ingredient-based product discovery algorithm’, Skinskool is a website that finds affordable alternatives to expensive skincare. As beauty buyers increasingly turn to tech to address specific needs, this approach enables them to get the right products at the right price.

Self-expression takes many forms, including how we present ourselves to the world. But with much of 2020 life taking place on video calls, there’s little room for creativity. L’Oréal has launched a virtual make-up line aimed at people looking to add some character and personality to their digital presence.

Beauty start-up Skin Match has developed an AI-powered search tool that aims to make the search for beauty products a more transparent and inclusive experience. With unbiased and science-backed skincare a priority for beauty buffs, tech is being leveraged to help the industry work for more people.

The discussion around colorism in the US is moving beyond skin-deep ideas of representation and visibility to structural and even technological change. How much are beauty brands catching up to this cultural conversation and ensuring their products and marketing are as inclusive as possible?