Shoppers connect with brands via recognisable colourways
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Signal
Apr 13, 2022
Shoppers connect with brands via recognisable colourways

More brands are tying their identity and branding to trademarked colours, with Bottega Veneta and Valentino using an easily recognisable signature shade to catch people’s eyes while speed-scrolling, highlighting how distinct brand colours give people an easy and immediate touchpoint for engagement.