Signal11 Apr 2022
Tesco brings informed authenticity to its Iftar campaign

Tesco consulted with a range of groups to create its 2022 ‘Together this Ramadan’ campaign as the supermarket seeks to authentically represent the intricacies of the Iftar experience. People want brands to show a genuine cultural understanding in comms rather than tokenism and virtue-signalling.

Tesco brings informed authenticity to its Iftar campaign