Zaha Hadid Architects is designing a virtual city for the metaverse, which the firm hopes will act as a hub for work and play. As the pandemic fast-tracked remote-working, the need for delineation between work and home life has risen dramatically with people looking to the metaverse as an answer.

Digital developments are transforming the ways people showcase their status online, with gaming worlds and the metaverse providing new platforms through which to distinguish themselves from their peers. But what kinds of status symbols resonate in the new virtual economy?

As the reality of the metaverse comes nearer, companies are attempting to create a way into that world. Facebook is well placed to create an accessible entry point to the next level of the internet and Horizon is its attempt to offer an immersive VR world for socializing, home working, and beyond.

As interest and participation in digital worlds grows, more brand activations are taking place online. Looking to drum up excitement, engagement, and meet people where they are, McDonald’s has teamed up with Opening Ceremony to celebrate Lunar New Year in the metaverse.