Adidas puts personality over appearance in the metaverse
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Signal
Apr 11, 2022
Adidas puts personality over appearance in the metaverse

Adidas Originals’ Ozworld platform will use people’s personalities instead of their visual appearance to create their digital avatars. With unrestrained self-expression a big part of the metaverse’s attraction, people want brands to help them convey all aspects of their uniqueness online.