Shoppers prefer the expertise of long-form recs
Interested in Canvas8?Try us on a trial basis
Signal
Apr 1, 2022
Shoppers prefer the expertise of long-form recs

When it comes to drivers for trying and buying new products, shoppers are increasingly turning to YouTube and influencers for suggestions. With expectations of authenticity and relatability high, people are turning to social media platforms and personalities to inform their purchase decisions.