As the new post-pandemic normal settles in and people adapt to a context of uncertainty, constant adversities, and pessimism, we are moving away from a moment in which consumers expected brands to rise up to society's challenges and into one when they’re demanding genuine allyship from businesses.

Fashion activism has become overtly political since Donald Trump debuted his MAGA hats. While many who wore them felt empowered to act on their views, clothing brand Visa Issues was created to give a voice to those who were on the receiving end of the violence incited by MAGA merch.

With misinformation fast becoming a mainstay of social media, how do Americans believe the issue should be dealt with? Following on from tracking this behavior in our Communications Sector Snapshot, Canvas8 spoke to eight people in the US to find out how they feel about fake news.

H&M is facing a boycott from Chinese consumers after it stopped using Xinjiang cotton and spoke out against the alleged forced labour of Uyghur minorities. It's a sign that elevating values to a global stage can lead to cultural tensions and a hit to the bottom line.

People have responded to the crisis in different ways – either due to personal choice, privilege, or circumstances outside of their control. Canvas8 spoke to Juliana Horowitz and Dr. Grant McCracken to understand how brands can uncover the nuances of the pandemic experience for their audience.