Shoppers are looking to their favourite brands to provide immersive, in-person experiences post-pandemic. But how do companies reset their retail strategy without damaging brand identity? Gucci Circolo Shoreditch delivers an experiential retail space offering a fresh insight into house codes.

Innovations in AR and VR are giving storytellers, game developers, and brands new and more engaging ways of connecting with audiences. But what will get people excited about using these technologies? And how might these tools redefine play, fitness, and socialising in the digital realm?

Despite the pandemic accelerating the death of the British high street, Lush is opening a store in Leicester that it hopes will reinstate the high street as a place of community. With a focus on sustainability to court eco-shoppers, concept stores and retailtainment can help restore town centres.

Ferrari has made its first foray into luxury fashion this June after it debuted a sports-inspired ready-to-wear collection consisting of menswear, womenswear, and childrenswear designed by Rocco Iannone. But what prompted the luxury car-maker’s fashion bet and is it likely to pay off?