Against a backdrop of uncertainty, people are searching for new sources of control and stability. Where science and ancient wisdom have been conventionally pitted against one another, many are moving towards an integrated approach to authority that draws from the best of both worlds.

Gen Zers are increasingly prioritising banking that’s both ethical and sustainability-minded. Tomorrow, a challenger bank founded in Germany, positions sustainability as its top goal, leading the way for brands to merge necessary service offerings with values-driven behaviours.

Tonik is one of the first completely digital banks on offer in the Philippines, providing users with easy-to-access financial services. It offers safe and secure platforms and transactions and, perhaps more importantly, a 6% interest rate to attract customers and gain their trust.

Many brands recognise that evoking laughter is a sure-fire way to get people’s attention – but that’s easier said than done. Canvas8 spoke to Caleb Warren, a marketing professor at the University of Arizona, to learn about the difficulties of using humour in ads and how this impacts brand loyalty.

There’s not been much to joke about in 2020, with a pandemic, protests against inequality, and a tense political atmosphere leaving many people anxious. But humour is a powerful coping mechanism, one that creates moments of collective calm. So, how can brands get people laughing again?