Navigating reality has become an almost constant shock to the system. With the ongoing cost of living crisis, wars, political polarisation, and global environmental issues, life’s stresses are becoming increasingly difficult to escape. With individuals and collectives in a perpetual state of disturbance, peop...

The Chinese government has taken action against what it calls 'sissy men' – that is, men, often celebrities, who are seen as too effeminate. Brands are increasingly operating in a complex and somewhat restricted terrain when it comes to communicating masculinity in China.

Why are Gen Zers lying down instead of going to work? What’s making older adults feel disenfranchised? And why are Gen Yers seeking out green relief in their everyday lives? Our China Cultural Snapshot explores the key behaviours shaping the nation in 2022.

While rigid, traditional beauty standards still prevail in China, lingerie brand NEIWAI is challenging these ideals through its inclusive products and marketing. By promoting self-love and a wider definition of beauty, it’s building a dedicated following of socially aware consumers.

In Zegna's social spot, a virtual influencer and a real-life idol discuss their 'ideal man' – and they bring up none of the values associated with traditional masculinity. The ad points towards an interest in gender fluidity in China, even as state officials seek to reintroduce more conservative gender norms.