Cultural memory is getting shorter, with mass digitisation causing people to seek solace in the recent past. But it’s not solely about innocence – ‘nowstalgia’ is fuelled by a desire to reimagine and right perceived wrongs. So, how is a meme mindset impacting Gen Z’s media consumption and style?

The COVID-19 pandemic has threatened physical and mental health while fuelling economic and political instability. To escape this chaos, many people have sought comfort in nostalgic TV shows and films – but do they only want reruns? Can reboots of old favourites offer the same sense of escape?

How are Gen Yers recalibrating their concepts of family? Why are they rejecting ‘hustle culture’ and gig working? What are they doing to advance the circular economy? And why is this generation so severely hampered by growing wealth inequalities?

Gen Yers may have grown up trying to 'catch ‘em all', but Gen Zers are also excited by a collaboration from two icons of the 90s: Baby-G and Pokémon. With a penchant for nostalgia, they’re drawn to lighthearted and bold designs that harken back to tech's early days.