During the pandemic, many people experienced a downturn in their body image and self-esteem. This has led to an online backlash against toxic ‘diet culture’, with influencers like Isabella Davis using their platforms to push for change and acceptance in the digital realm.

Body positivity began as an inclusive movement, but is now dominated by curvy, white women who fit traditional beauty structures. In what ways does the concept of ‘body neutrality’ differ to promote positive self-perceptions? And how can brands help break the cycle of self-hatred?

A viral TikTok video shows @sarathefreeelf smearing fake eye-bags onto her otherwise perfectly made-up face. The move to normalise dark circles was praised by some, but it also garnered substantial side-eye – pointing to growing cynicism towards influencer- and brand-led claims of beauty positivity.

Gen Z are consuming more media than any other generation, but the where, how, and why of what they’re watching have all changed. With online streaming platforms, bite-sized content, and programmes designed specifically for smartphones, how is the TV market pivoting to cater to Gen Z tastes?