People are looking for fresh and fun ways to incorporate small acts of climate-change activism into their daily lives and they’re increasingly expecting brands to support them in their eco ambitions. Plus, a zero-waste, plastic-free body wash brand, is doing just that.

As budgets tighten, people are buying luxury branded packaging to give the illusion of wealth without spending a fortune. From that iconic Hermès orange to Tiffany’s duck-egg-blue boxes, aesthetically pleasing packaging has become a covetable must-have and entry-level marker of luxury.

Above and beyond the usual pressures of online dating, love in the time of COVID-19 adds extra anxieties around how risky a real life date is going to be. Tinder is helping matches feel more comfortable meeting up in person by giving away pairs of tests to users for themselves and their match.

With roughly 60% of purchasing decisions made in-store, packaging plays a key role in the consumer journey. But as the options on shelves expands, how are brands adapting their packaging to stand out? And how can the design of a box, jar or wrapper enhance the experience of an item?