Signal15 Feb 2022
Bright packaging entices clout-seeking shoppers

US manufacturers of COVID-19 antigen tests are betting on bright, fun packaging and user-friendly apps, harnessing the power of packaging to entice clout-seeking consumers – but as much as people enjoy lively packaging, they also want to be able to trust that brands have their health front-of-mind.

Bright packaging entices clout-seeking shoppers