With lockdown measures around the world restricting out-of-home activities, much of everyday life has moved online out of necessity. Whether they’re hosting digital dinner parties and happy hours via Zoom or touring museums from their sofas, people are rapidly adopting solutions that bring the outside world i...

Viral TikTok videos have caused sales spikes for books and songs from decades past, hinting at how the platform has become a potent source of recommendations. How can brands tap into this promotional power while maintaining the authenticity and creativity that Gen Zers expect?

Having emerged from Tumblr and established a presence on TikTok, the cottagecore subculture has seen young Americans go online to post pastoral aesthetics and participate in activities that are more common in rural areas. But what exactly is driving Gen Z’s interest in quaint lifestyles?

Taking a leaf out ofProject Runway’s book, Amazon is launching a fashion design competition that gives viewers the chance to buy featured designs immediately after each episode. Blending entertainment and retail, the move meets demands for frictionless on-demand shopping experiences.

TikTok has revealed, via two data studies, the invaluable importance of sound on its platform. Not only for the music artists themselves, but also underlining the importance of sound and music for brands on TikTok, to build familiarity and connection with their users.