Canada Goose, a brand synonymous with using fur in its coats, has announced its intention to go fur-free. With an increasing number of fashion labels joining the anti-fur movement, brands that once revelled in fur's decadence are changing tack.

With fashion in flux, people are looking for alternative leaders to initiate meaningful change. Bethany Williams’ approach, which goes beyond sustainable fabrics to encompass social enterprise, is a lesson for all sectors in how to create a truly human brand for the pandemic age.

Gen Zers are often described as the eco-conscious generation, but despite growing pushback against fast fashion brands, ecommerce giant, Asos, has remained resilient over the last year, bringing affordable fashion to a large proportion of young consumers.

In an age of greenwashing, Stella McCartney’s A/W 2020 collection made eco fashion fun by featuring a runway of oversized animal mascots. Moving away from virtuous marketing, her vision spoke to those looking for luxury brands to get transparent and lighthearted.