At the height of the pandemic, entering the metaverse was the way for brands to reach people at home. The concept has since popped up in unlikely places as brands look to recapture interest in experiential marketing. Whisky brand Crown Royal is one, harnessing the metaverse in its campaign.

With hype about the metaverse persisting, a couple has made headlines for tying the knot in a hybrid virtual-physical ceremony. Although such rituals aren't yet legally binding, they signal people’s continued curiosity for creative, fun, and meaningful remote interactions.

As the reality of the metaverse comes nearer, companies are attempting to create a way into that world. Facebook is well placed to create an accessible entry point to the next level of the internet and Horizon is its attempt to offer an immersive VR world for socializing, home working, and beyond.

After a period of rapid digitisation, in which people relied heavily on the internet to facilitate meaningful connections, modes of visual self-expression have moved far beyond the performative selfie. In this new era of metaversal living, how do people want to curate their virtual identities?