Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

Having navigated through a pandemic, what do parents need now? In this Spotlight on Parenting, we explore what mothers and fathers are prioritising as they try to carve out a ‘new normal’ and consider how brands can make sure they are helping and not adding to the pressure.

As people demand more varied representation, they’re looking for realistic depictions of their lives. Make Motherhood Diverse counters the lack of diversity in mainstream portrayals of motherhood by sharing the stories and experiences of real mums from all walks of life.

The pandemic has exacerbated and highlighted social inequalities, with Black and minority groups being hit hardest. With maternity care a key area of inequality in health, Five X More strives to improve Black women’s maternity experience and reduce disproportionate mortality rates.

Forth, a hormone mapping start-up based in Chepstow, is looking to turn its customers into ‘citizen scientists’, providing women with the information they need to fully understand their own bodies. In doing so, it has become one of the fastest-growing businesses in Wales.