Today, audiences are shaping the cultural agenda. Empowered to speak up for the causes they believe in, people are actively calling out brands they see as inauthentic. What are the main drivers of this behavioural shift? And how can brands win the trust of these outspoken advocates?

How are people engaging with blockchain tech? Why is data privacy more important than ever? How will the world of AR and VR merge with NFTs? And In this part of the 2022 Expert Outlook, we speak to three experts about the world of technology and what is most important to consumers.

Tiring of Big Tech, Gen Zers are seeking out alternative platforms. Members of Gen Z Mafia are building the tech world they want to see from the ground up. Since its launch, users include college and high school students, founders, and young employees at tech companies and start-ups.

Netflix’sThe Social Dilemmarepeats familiar critiques of Big Tech’s surveillance-fuelled, behaviour-shaping business model. But by bringing an elegant yet alarmist version of the story to its vast subscriber base, it's helping the surveillance conversation to break into mainstream consciousness.

The COVID-19 crisis has laid bare the precarious nature of gig-based work, especially for Gen Zers and Yers. With young people facing dim career prospects amid an economic downturn, how can businesses within the gig economy evolve to acknowledge their reconfigured needs and values?