Signal2 Feb 2022
Abu Dhabi backing for Savage X Fenty ups DEI offering

Rihanna’s Savage X Fenty is seeing investment from Abu Dhabi holding company Multiply Group. The interest points to a potential shift towards advocating for and supporting minority-led inclusive brands in the MENA region, while offering an example to others of how to do so via partnerships.

Abu Dhabi backing for Savage X Fenty ups DEI offering