Diverse representation is an expectation, but as individuals no longer allow themselves to be defined in singular terms, there's mounting pressure on brands to understand and sensitively reflect how the intersections between race, gender, class, and ability impact people's everyday lives.

In today’s hyper-connected globe, the meaning of national identity is no longer rigid, and we’re seeing a dissolution of cultural borders as we travel through our devices. This shift in mentality is happening against a turbulent geopolitical backdrop as countries prioritise regional allies.

Through a series of vintage posters, Asian Americans are addressing the rise in hate crimes by answering the question, ‘Where are you really from?’ With brands expected to take a stand on social issues, the campaign debunks stereotypes by harnessing a sense of nostalgia.

With things returning to normalcy in China, Coca-Cola has released a Chinese New Year campaign that seeks to highlight the importance of togetherness. The ad shows how hardship and time apart have inspired young people to appreciate the traditions they may have previously taken for granted.

An abundance of new content is what sets Netflix apart from other streaming services. In an attempt to expand its global audience base, it’s acquiring local content, dubbing and subtitling a significant amount of its offering, and creating targeted ads with local talent speaking the local language.

Burna Boy has appealed to global listeners by literally speaking their language all without having to lose himself. The artist is part of a burgeoning global movement that sees singers and musicians caring less about sticking to one genre and instead focusing on their music sounding good.