Circular fashionistas gravitate to HEAT mystery boxes
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Jan 20, 2022
Circular fashionistas gravitate to HEAT mystery boxes

By combining luxury hype drops with a circular economy model, e-commerce platform HEAT is tapping into fashion-minded Gen Zers' buying habits and securing major investment funding in the process. Reflecting Gen Zers directly, HEAT's approach appeals to luxury- and circularity-minded shoppers.