People want more tailored everyday healthcare. Quip offers smart toothbrushes that make it easier to brush well, and refillable, sustainable products such as floss and mouthwash. Supported by dental professionals, the minimalist offer shows how oral care can move into a lifestyle category.

Having spent more time at home and less money on travel, Australians are investing in smart home technology. With the rise of remote work set to stay, there's an opportunity for brands to tap Aussies' increased interest in connected living and provide seamless smart home experiences.

What do people expect in return for sharing their online information? Why are humorous adverts standing out in a time of crisis? How are Gen Zers expressing themselves digitally to compensate for a lack of IRL interaction? And why might brands want to lend their voice to the little guy?

From voice assistants to robot deliveries, devices are being introduced at an accelerated pace. While some embrace these technologies, others greet them with dismissal, fear, or skepticism. Amazon has partnered with a Bollywood star to help humanise its Alexa devices for Indian users.