Signal11 Jan 2022
M&S activewear campaign leans on customer faves

With the arrival of 2022, UK retailer M&S is spotlighting its activewear brand, GoodMove, in a campaign that highlights its reliability. As the shop’s most profitable in-house brand, its focus on affordability and durability courts budget-minded activewear fans as athleisure becomes a go-to for many.

M&S activewear campaign leans on customer faves