Sanctuary Spa has launched 'This Counts', a campaign that empowers women to spend more time on themselves. Despite the rising importance of self-care, with many women experiencing a self-care deficit, brands would do well to make me-time easier by addressing unrealistic expectations.

The pandemic forced Americans to take a deeper look at their mental health. With support services often difficult to access – whether logistically or financially – many have pursued alternative ways to help manage their minds. Canvas8 spoke to ten Americans about their self-care habits.

Snacking has become more than just a temporary distraction. This mid-afternoon (or sometimes mid-morning) pick-me-up is being elevated to scientifically aid diets, holistically improve health, and conveniently meet new lifestyle habits. But can these mini-meals really satisfy our hunger?

A viral TikTok video shows @sarathefreeelf smearing fake eye-bags onto her otherwise perfectly made-up face. The move to normalise dark circles was praised by some, but it also garnered substantial side-eye – pointing to growing cynicism towards influencer- and brand-led claims of beauty positivity.