Young Black women are looking for more variety in their hair and hair care treatments, and that's especially true when it comes to wigs. Having identified a gap in the market for a fuss-free service that enables easy experimentation, Waeve is disrupting the wig-purchasing journey at every stage.

Various beauty trends emerged during the pandemic as people sought creative ways to feel better about themselves in lockdown – and it’s not just skincare routines that they’ve been honing. How are hair care innovations appealing to a growing desire for personalization and holistic wellness?

Hairdressers are struggling to keep up with appointments and retailers are seeing increased demand for products. The experimental styles and self-care routines adopted in lockdown are sticking as people embrace natural grey, neon colours, and products that improve the way they feel.

While some people took an extended break from hair maintenance during lockdown, others got more experimental, trying out shades of pink, orange, and blue. As lockdowns continue, Bleach London has launched a series of digital guides to help people maintain and master their DIY hair-dos.