With store closures, reduced custom, and an abundance of excess stock, the luxury industry is feeling the impact of the pandemic. Alibaba hopes that Luxury Soho, a platform to sell excess stock at discounted prices, will lure Chinese Gen Zers into post-COVID-19 spending.

Can luxury brands remain relevant in an ever-changing climate? Is slow fashion the future of luxury? How are Gen Zers revolutionising the meaning of luxe? In this part of the 2021 Expert Outlook, we speak to three experts about how people are rewriting the rules of luxury.

The luxury sector has bounced back in the wake of the pandemic, but with Gen Yers and Zers gaining more economic power, how can high-end brands convert these cohorts into customers? Canvas8 spoke to nine Americans under 40 to understand how they value luxury goods and brands.

With stores, entertainment venues, and domestic travel set to reopen, there’s much excitement about ‘revenge spending’. But after a year in sweats and reflecting on their relationship with opulence, what does luxury mean to people? Canvas8 polled 1,000 Americans and spoke to eight to find out.