Membership schemes and referral bonuses are just a few of the ways brands try to boost shopper loyalty – but are they enough to forge long-term commitments? Canvas8 spoke to Debra Grace, a marketing professor at Griffith University, about how to measure people’s relationships with brands.

New York subways have teamed up with some of Broadway’s best-known shows to tempt people back to theatres in a nostalgia-themed campaign. With many uncertain about returning to busy indoor spaces, a trip back to the familiar is likely to chime well with people's need for care and comfort.

Social media’s endless feeds are part of everyday life. But how does mindless scrolling make people feel? Canvas8 spoke to PhD candidate Ludmila Lupinacci to understand why some people struggle to escape social media’s rabbit holes while others see the infinite scroll as a form of self-help.

Through a partnership with Black-Owned London, dating app Bumble is hoping to create empowering spaces for people to date by helping Black users find Black-owned venues in the UK. As Black Britons report feeling anxious ahead of dates, brands would do well to cater to evolving needs.