While the pandemic has pushed many brands to get more comfortable with digital, Il Makiage has been ahead of the curve with its AI-driven, true-to-tone make-up options. As shopping behaviors go online, its community of micro-influencers boost the brand’s clout and buyers’ confidence.

As people re-evaluated the world around them during the pandemic, their values relating to fashion changed in turn. Canvas8 spoke to eight Britons to understand the connection between fashion and identity and to explore the role that digital plays in pairing values with style.

Instagram’s food culture errs towards minimalist-brutalist design. But as COVID-19 keeps people from browsing bakeries IRL, they’re looking for imagery that makes them feel the taste of what they’re seeing, and it’s spurring a new content genre: retro buttercream cakes straight out of a 1950s fever dream.

Tired of the unattainable minimalist aesthetic that's long dominated social media imagery thanks to figures like Marie Kondo, young people are embracing clutter. They’re reframing 'stuff' as something that's human, comforting, and meaningful, instead of something to be rejected or discarded.