Cultural memory is getting shorter, with mass digitisation causing people to seek solace in the recent past. But it’s not solely about innocence – ‘nowstalgia’ is fuelled by a desire to reimagine and right perceived wrongs. So, how is a meme mindset impacting Gen Z’s media consumption and style?

Most Australians recognise that gender stereotypes are harmful, but the framing of conversations about gender dictates how people engage with them. Research suggests that messaging about masculinity is more likely to inspire change when it steers clear of inflammatory language.

As calls for more onscreen diversity get louder, people increasingly expect media brands to be mindful of inclusive representation across all ages and cultures. Responding to this demand and targeting younger audiences, Sesame Street is introducing its first Asian American muppet.

Minari tells the story of a Korean-American family forging their own American Dream in rural Arkansas. With plenty of industry buzz, Minari shows the appetite for complex cultural stories of modern America, and how original marketing can make an impact among mainstream film audiences.