Amid economic and political turbulence, the idea that anyone can see success in the US is being increasingly questioned. Canvas8 polled 1,000 Americans and spoke to thirteen people to find out whether they think the American Dream still exists and whether it’s achievable.

Set to inherit a world order riddled with inequalities and complex societal challenges, the number of Gen Yers and Zers turning their backs on capitalism is on the rise. Voicing their discontent with the power structures at play, the call for revolutionary thinking is gaining traction online.

A significant majority of American Gen Zers are concerned about climate change and see it as a very urgent problem. Considering that most Gen Zers are still in school or the early phases of their career, many are turning to jobs in climate change as fears that little else matters pervade.

Gen Zers in Brazil are inheriting a complex cultural, political, and economic landscape where the Amazon and vast wealth disparities put a unique spin on the challenges posed by climate change and COVID-19. So, how can brands build trust and help Zers create a reality they can believe in?