After over a year of flux and risk, Indian Gen Zers are turning their back on love in favour of taking control of their financial wellbeing. During the pandemic, dating has been tougher – or even illegal depending upon social restrictions in place – and Gen Zers’ focus has shifted elsewhere.

Lockdown forced many couples in the UK to spend almost all of their time together, causing some to get closer while others barely constrained their tensions. As WFH life looks set to continue in 2021, how can brands help them resolve problems and restore a sense of spontaneity and intimacy?

WFH-related video calls are causing a rise in appearance-related dysmorphic disorders. While insecurities caused by the outside world have always been around, this new source of anxiety makes it clear that brands can keep challenging beauty ideals and help people feel comfortable in their skin.

An appetite for tools that enhance female sexual pleasure and wellness has grown alongside a boom in audio content such as podcasts. Sexual wellness and erotic storytelling app Emjoy has attracted women seeking to practise self-care – and self-love – through thoughtfully produced audio content.