People want board games for life, not just lockdown
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Signal
Nov 22, 2021
People want board games for life, not just lockdown

The global boom in board game sales witnessed over multiple lockdowns persists as much of the world opens up. As people look for better work-life balance and explore digital detoxes, brands can meet their needs by facilitating or promoting the more mindful moments that people crave.

The global board games market grew nearly $1billion from 2019 to 2020 – rising from $10.4 billion to $11.3 billion – largely attributed to people whiling away the hours during the pandemic. In 2021, with much more of the world open, this sector is expected to grow by 8.7% annually, reaching $21.6 billion by 2025, showing that board game interest is due to more than just boredom. Instead, it’s more likely a reflection of the joys of getting together in more mindful and productive activities outside of increasingly digital routines. This can be seen in the boom in ticket sales to play board games live – indeed, in September 2021, Eventbrite reported a 60% increase in ticket sales compared to September 2019.