While summer 2021 saw the relaxation of COVID-19 regulations in the UK, people have been encouraged to take personal responsibility for limiting the spread of the virus. So, how are Britons balancing their newfound freedom with the shared goal of overcoming the crisis and protecting others?

Eyewear brand Ace & Tate has launched a brutally honest sustainability campaign, lamenting its past mistakes. The strategy aims for honesty and transparency on sustainability to gain trust, but could end up leaving the brand just as exposed to accusations of greenwashing as before.

Berlin-based digital bank N26 may not have any branches, but it’s still connecting with consumers across the world. It has attracted tech-savvy Gen Zers and Yers – along with other neobanks – with one-touch money management using smartphone-friendly features and economical borderless banking.

‘In case of emergency, break glass’ has taken on a new meaning thanks to a Guardian campaign launched in Berlin. Playing on people’s political unease, the ads aim to solidify The Guardian’s status as a trustworthy source empowering people with the facts they need to tackle important issues.