As the beauty and wellness industries fuse together, Bobbi Brown’s ‘beauty from the inside out’ philosophy is powering the emerging beauty supplement market. The brand’s Evolution_18 collection gives people the chance to make better choices for their health through their beauty regime.

Beauty fans are searching for ingredients that solve specific problems with a more holistic approach. As wellness becomes central to beauty, Cultured Biomecare is tapping the interests of ingredients-focused buyers who want to nurture their skin through natural forms of care.

'Problem skin', 'blemishes', and 'imperfections': the language around breakouts has long framed acne as something to cover up and be ashamed of. But a campaign from Bioré is seeking to change the narrative by platforming different skin textures without problematising them.

Tapping into the notion of 'beauty from within' is Beauty Kitchen which has launched Vitamin Kitchen – a vegan vitamin gummies brand. With Gen Yers taking more of an interest in edible beauty, Vitamin Kitchen shows how brands can use beauty supplements to optimise a core skincare range.