A significant majority of Americans believe climate change is an urgent problem, but there remains a notable generational divide. Considering that many older consumers still aren’t ready to give up fossil fuels, there's still a lot of work to do to encourage people to take effective eco action.

The COVID-19 pandemic simultaneously exposed people to the impact of climate change and distracted their attention from it, leaving many struggling to make the right decisions and take meaningful action. So, how can brands assist Americans in their next steps towards sustainability?

Ridepanda is the first platform of its kind – a one-stop e-ride shop that helps people find the right electric vehicle for their needs. Based in the US, the brand’s early success reflects a burgeoning interest in sustainable, safe, and long-term forms of alternative transport.

As the climate emergency intensifies, people want to be prepared for the future and its severe weather events. Ford's supercharged EV – with enough energy to power a home – caters to eco values and prepper mindsets, supporting people in a sincerely helpful way.