The global tourism industry was brought to its knees as COVID-19 restrictions saw jet-setters cancel flights en masse. As the world emerges from lockdown, it’s hoped that HNWIs will play a key role in reviving the sector – but how has the pandemic changed their vacation preferences?

A growing number of people are looking for greener alternatives to air travel. Ideal for those with the planet in mind – or for those wanting a slower, memorable vacation – Sailcoop is a France-based platform that aims to democratise sailing and enable people to traverse the world without wings.

Virgin Group is rethinking the cruise holiday experience with Virgin Voyages and the launch of its maiden vessel. The experience is closer to being aboard a billionaire’s mega-yacht and looks to refresh the cruise holiday audience with a younger crowd.

Despite travel being limited, tourism boards are using social media to give people a digital dose of adventure. Kenya’s partnership with TikTok brings the country's natural wonders to a youth audience, educating people about wildlife and aiming to encourage travellers to make plans again.