Swapping out the supermarket stroll for an online scroll, more Britons are planning on doing their Christmas food shop online in 2020. With a particularly fraught festive period on the horizon, delivery solutions catering to consumers' expectations around reliability and support will be essential.

Many Britons are experiencing food shortages amid a labour crisis. Although some have already been affected by food insecurity due to COVID-19, people are becoming less cautious about food waste as restrictions ease so brands can create comms that inform to help alleviate this crisis.

A pandemic success story, Canada-born multinational e-commerce platform Shopify is positioning itself as the company that puts the power back into the hands of small to medium-sized independent businesses, especially those that have long faced stiff competition from Amazon.

With non-essential stores closed and shoppers anxious about crowds, John Lewis is bringing the festive experience to the digital realm with its 3D virtual store. Showing how shops can evolve their offering for Christmas 2020, the retailer is leaning into the AR shopping experience.