After a period of rapid digitisation, in which people relied heavily on the internet to facilitate meaningful connections, modes of visual self-expression have moved far beyond the performative selfie. In this new era of metaversal living, how do people want to curate their virtual identities?

Social media has long been a space for fun and entertainment, but increasingly, it’s also a haven for people seeking meaningful forms of connection. Whether they’re looking for mental health support on TikTok or subverting gender norms around corporate emailing etiquette, online communities are spearheading deep conversations around important social and political issues.

Tech innovations are enabling people to continue many of their regular drinking rituals even as pubs, clubs, and restaurants have been forced to close. As these typically physical experiences go online, they’re discovering new brands and getting to know old favourites better.

Lockdown life may have ended in June 2021, but many Britons remain nervous about dining at restaurants. Dinner parties are, therefore, resurgent as people look to socialise in smaller, controlled environments. So, how can brands engage adventurous cooks and guests in domestic settings?