For years, Univision has been the most trusted television network among Latinx Americans. As the company pivots to embrace the potential of on-demand streaming, what can other broadcasters and brands learn from its success in reaching the fastest-growing ethnic demographic in the US?

Despite some progress, stereotypes of the Latinx community still abound in film and TV. A bilingual streaming platform called Canela.TV aims to offer a more nuanced and accurate portrayal of Latinx stories, leaning into desires for cultural relevance and authenticity on-screen.

The Latinx community is the largest minority in the US, but it’s still poorly represented across the media. Club Mundo Kids is an educational TV show broadcast in the US and Latin American territories, offering positive representation for children in a mainstream format.

Latinx Americans constitute one of the fastest-growing ethnic demographics in the US, yet their presence in mainstream media is severely lacking. How are digital channels helping to address this under-representation? And what do broadcasters and brands need to know about these audiences?